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Key takeaways
- No universal per-video price applies to AI product videos. Your cost depends on what you generate and how many attempts you need to approve it.
- A subscription pays for credits. Your cost per approved video also includes product imagery, editing, and staff time.
- Model choice, clip length, resolution, and retries change how many credits you use.
- Existing product photos can become video through Image to Video. Voice, music, and versions for different placements can add work and cost.
- OpenArt shows a credit estimate before you generate, so you can budget each attempt. Check current plans and credit allowances when converting those estimates into a cash budget.
Why a flat per-video price doesn't exist
OpenArt’s subscription gives you a credit allowance, but that allowance does not set a flat price for each approved product video. The credits used by a generation can vary with the model, clip length, and resolution you select. OpenArt shows the credit cost before you generate, so you can estimate the spend for the settings you choose.
Your cost per approved video also depends on how many attempts you need. If a clip shows the wrong product detail, another attempt uses more credits even though you approve only one result. Product photos, voice or music, editing, and staff review can add costs that the credit estimate does not cover.
For a useful budget, track what you pay for credits alongside the work and assets needed to approve each video. The same subscription can produce different costs per approved video when those inputs change.
What actually drives the cost of one video
Your video model affects how many credits you spend on each attempt. OpenArt shows the credit cost before you generate, so you can compare models that meet your needs before making a batch of product clips. Record that estimate for every clip you plan to make.
Clip length and resolution can change the credit cost. A short product clip may require one generation, while an ad made from multiple clips requires you to budget for each one. Choose the length and resolution your placement needs, then check OpenArt’s estimate with those settings selected.
Retries add up because you pay for attempts you reject as well as the video you approve. For example, you may regenerate a clip if the packaging looks wrong or the motion hides an important product detail. Track your total attempts and divide their credit cost by the number of approved videos.
Your source image can add a separate production cost. If you already have an accurate product photo, Image to Video can turn it into motion without a new shoot. You may still spend time selecting or preparing the photo. If your current photos show outdated packaging, budget for a replacement image before generating video.
Sound needs its own line in your budget. If you generate a separate voice-over or music track in OpenArt, check its credit estimate and add it to your budget. Your chosen video model may create the audio you need as part of the clip, so check its output before adding separate sound. Include any outside narration or music costs as well.
Editing and extra placements add work after you generate the first usable clip. A product page, a vertical ad, and a square post may each need a different crop or text layout. Some versions may need another generation. Record both the credits and the editing time for each version.
Staff review completes the cost picture. You need someone to check that the video shows the right product, packaging, and claims before approving it. Add that person’s review hours at your own hourly cost, including time spent checking revised versions.
A transparent formula for budgeting your own video
Use this framework to estimate your cost per approved video. Fill in each variable with your own numbers rather than treating the formula as a fixed price.
Cost per approved video = [(total credits used for the project × allocated cost per credit) + (total staff hours × hourly staff cost) + other production costs] ÷ number of approved videos.
Your other production costs can include product photography, voice or music, outside editing, and versions for different placements. Include the credits for every generated clip and placement version in the project total. Count staff editing time under either staff hours or outside editing, not both.
For a simple allocation, divide your plan spend for a billing period by the credits available under that plan for the same period. Account separately for any extra credits you purchase, and check whether unused credits carry over before allocating them. The allocation helps you compare projects, but it does not mean each generation creates a separate cash charge within your plan.
Take your credits per generation and plan terms from the current OpenArt pricing page when you set the budget. Check the credit estimate shown before each generation, since your model, clip length, and resolution can change the amount. Check the live pricing page for your plan’s billing period, credit allowance, and any applicable use conditions before committing to a budget.
Three illustrative budget scenarios
These scenarios use assumed credit amounts and labor costs to show how to calculate a budget. They are illustrative, not typical or guaranteed OpenArt costs. Let C equal your plan cost for one billing period divided by the credits available under that plan for the same period. Check the current pricing page and OpenArt’s credit estimate before replacing the assumptions with your own figures.
Single product clip. Assume you use an existing product photo with Image to Video for one placement. Assume two generation attempts at 100 credits each, plus half an hour of review and editing at an assumed $40 per hour. Assume you need no paid imagery or audio. The approved clip costs 200 credits plus $20 of labor, or 200C + $20 under the assumed accounting method.
Small catalog batch. Assume you make one clip for each of five products, using existing photos that need an assumed $50 of preparation. Assume three attempts per product at 150 credits per attempt, plus three hours of review and editing at an assumed $40 per hour. The batch costs 2,250 credits plus $170, or 2,250C + $170. Across five approved clips, that works out to 450C + $34 per clip under these assumptions.
Multi-placement campaign. Assume you need a new product image for one product video, at an assumed $200 cost. Assume eight video attempts at 250 credits each before approval. You then resize the approved clip for two additional placements rather than generate new footage. At an assumed six hours of creation, review, and editing at $40 per hour, plus $60 for audio, the campaign costs 2,000 credits plus $500, or 2,000C + $500. If either resized version needs newly generated footage, add its attempts to the credit total.
Use OpenArt's credit estimate to plan attempts
OpenArt shows the credit estimate before you generate a video. You can choose a model, length, and resolution, then use the displayed estimate to budget a batch of attempts. For example, if you allow four attempts for one clip, multiply the estimate by four. Recheck it when you change the settings.
For a product-video project, record each estimate and the number of attempts you make with the OpenArt AI Product Video Generator. If you are starting with an existing photo, check the estimate in Image to Video before generating. The OpenArt AI Video Generator provides a broader starting point for video creation.
The estimate covers the generation you are about to run, not the full cost of an approved video. Add the credits spent on attempts you reject, plus any audio, editing, placement versions, and staff time. Check current plans and credits when you convert your projected credit use into a cash budget.
Ways to lower cost per approved video
Start with a clear product photo and a prompt that specifies the movement, background, and packaging details you need to preserve. Better references give the video model a clearer starting point and may reduce the number of attempts you pay for. Check the product label and shape before making versions for other placements.
Reuse approved assets when you make related videos. Saved OpenArt Characters may help you reuse a recurring presenter. For supporting images, Brand Kit applies at the project level inside Create Image. Reusing approved inputs may reduce preparation time, but new video generations still use credits.
Plan placement versions after you approve the main clip. If the same footage suits each placement, edit and resize it instead of generating the scene again. Review every version for cropped text, visible product details, and audio so savings on generations do not create extra approval work.
FAQs
- Does an OpenArt subscription price equal the cost of one approved product video? No. Your subscription covers a credit allowance, while your cost per approved video depends on the generations you use, the attempts you need, and your editing and review time. Check current plan details before assigning a share of plan spend to each video.
- How do clip length and resolution affect credits? The model, length, and resolution you select affect the credit cost. OpenArt shows an estimate before you generate. Use that estimate for your chosen settings rather than assuming every product video costs the same.
- Can existing product photos lower the cost? Yes, if you can reuse photos you already own. Image to Video can turn a product photo into motion, which may remove a new photo shoot from your budget. You still need to budget for video generations and review.
- How should I budget for several ad placements? List the formats you need, then estimate whether each needs a new generation or can use an edited version. Add the expected attempts and editing time for each placement.
- How much should I allow for retries? Multiply OpenArt’s upfront credit estimate by the number of attempts you plan to allow, then add review time. Record your actual attempts so your next budget uses your own approval rate.
Setting your own AI product video budget
Use your cost per approved video to set the budget. Record credits used for every attempt, including rejected clips and generated placement versions. Add your image preparation, editing, and review costs, then divide the project total by the number of approved videos.
Use OpenArt’s current pricing page to check the plan and billing period you intend to use. Then enter your estimated credits, staff time, and other costs into the formula above.