ChatGPT
Perplexity
Claude
Gemini
Learning how to create video ads with AI starts with splitting up the work. You come up with the idea, write the script, and make every creative call. Claude, connected to OpenArt, runs the AI video ad production: it plans each scene, makes the images in OpenArt, animates the motion graphics, and exports every size.
This workflow turns Claude into an AI video ad maker that follows your brief word for word. Performance marketers, ad creative teams, and agencies can go from a brief to four finished ad files in one chat, then add the sound in Premiere.
Key takeaways
- You write the idea and the script, and Claude handles the production steps in one chat.
- OpenArt makes every image through the connector, with the same face in every shot from one reference photo.
- Claude makes a 3 to 5 second test of the hook for you to approve before it makes the full video.
- Claude exports four files: 9:16 and 4:5, each in a titles version and a subtitles-only version.
- Three test images, one approved test video, and a cost check before each batch keep your credit spend low.
What do you need for AI video ad production?
AI video ad production with Claude and OpenArt needs five things before you start.
- A Claude account. Claude needs the OpenArt connector and the ability to create files, because Claude builds the motion graphics with code and hands you MP4 files.
- An OpenArt account with credits. Everything made on free credits carries a watermark, so a paid plan fits ads you plan to run. Commercial rights apply on eligible paid plans.
- The ad brief. The brief sets the hook, the call to action, the video sizes, and the file names.
- One reference photo. One clear photo of your character or spokesperson keeps the same face in every image OpenArt makes.
- A video editor. Adobe Premiere Pro, or any editor you already use, adds the music and sound effects at the end.
Who does what when you make a video ad with Claude and OpenArt?
Making a video ad with Claude and OpenArt splits the work between you, Claude, OpenArt, and your video editor.
| Job | Who does it |
|---|---|
| Idea and script | You write the idea, the hook, and the script for every scene. |
| Brief check and scene plan | Claude checks your script against the brief and plans each scene. |
| Images | OpenArt makes the images through the connector, with the same face in every shot. |
| Motion graphics and exports | Claude animates the scenes with code and exports each video size. |
| Sound and final export | You add music and sound effects in Premiere and export the final ad. |
How do you create video ads with AI in 8 steps?
Creating a video ad with Claude and OpenArt takes 8 steps, from connecting the two tools to the final export in Premiere. Only step 4 uses OpenArt credits, and steps 5 and 6 repeat until you approve the test video.
The example in each step is the D6 influencer timelapse, an OpenArt ad that turns one reference photo into 30 social media posts.
Step 1: Connect OpenArt to Claude
You only connect OpenArt to Claude once. In Claude, open Customize → Connectors, find OpenArt, and click Connect. Sign in with your OpenArt account and accept the permissions.
If OpenArt isn't in the connector list, add it as a custom connector with this URL:
https://mcp.openart.ai/mcp
In each new chat, check that OpenArt is switched on under + → Connectors. Then test the connection with this prompt:
Are you connected to OpenArt? How many credits do I have?
What you get: Claude shows your OpenArt account and your credit balance. If Claude can't connect, repeat this step.
Step 2: Write the script
The script is the creative part of the AI video ad, and it stays with you. Start from the brief and write the hook, the main moments, the shots, and the on-screen text for each scene.
Keep everything the brief makes required, like the hook, the call to action, and the sizes. Be as creative as you like with the rest. The D6 script opens on the line "AI influencer creators!" and ends on a grid of 30 posts made from one photo.
What you have: a script with the timing, the image, and the on-screen text for every scene.
Step 3: Give Claude the brief and your script
Open a new chat in Claude and paste the brief and your script together. Claude checks that the script covers every required point in the brief, then turns it into a plan for each scene.
Claude makes nothing at this step, so no credits are spent. Use this prompt:
Here is the brief: [brief]. Here is my script: [script].
Check that it meets the brief's mandatory points and build the
production plan per scene. Don't generate anything yet.
What you get: a check of your script against the brief and a plan for every scene, with no credits spent.
Step 4: Generate the images in OpenArt
From step 4 on, Claude works as your AI video ad creator, and OpenArt makes the pictures. Send Claude one reference photo of your character. Ask for 3 test images first, approve the look, and then ask for the full batch.
This is the character reference. Generate 3 test images with the same
face: [outfits], [places], [poses]. Tell me the cost before you start.
Each image shows up in the chat with buttons to recreate it or open it in OpenArt. You can name an image model, like Nano Banana Pro for realistic people, or let Claude pick one for you.
When the batch is done, download the images from OpenArt and attach them in the chat. Claude needs the image files in the chat to build the animation.
What you get: every image with the same face, saved in your OpenArt library.
Step 5: Ask for a test video of the hook
The test video, or proof, covers only the hook and runs 3 to 5 seconds. Asking for it first lets you fix problems on 5 seconds of video before Claude makes the whole ad.
Claude builds the motion graphics with code. If your ad shows an app on screen, ask Claude to rebuild the app as an animation. In the D6 ad, the OpenArt app types a prompt by itself, clicks Generate, and the camera moves in close.
Make a proof of the hook only. Opening: [what happens on screen in the
first seconds]. Camera: [move].
What you get: a short MP4 of the hook in the chat. Play it at least twice before you give feedback.
Step 6: Give feedback on the test video
Good feedback on an AI video ad names what you see, the second it happens, and what you want instead. Put every change in one message so Claude fixes them all in the next test video.
Three notes fixed the hook of the D6 ad:
- "From second 1 to 3 the title sits still: it's dead time."
- "The zoom and the 3D tilt must happen at the same time."
- "Subtitles in the middle, inside the Reels safe zone."
Keep [what works]. Change [what] at [second]: [what you want].
Send me a new proof.
Repeat steps 5 and 6 until you approve the test video.
Step 7: Export every version of the ad
Once you approve the test video, ask Claude for every version in one message. Claude, working as your AI video ad maker, makes the full video in each size and style.
The 4:5 size fits Facebook and Instagram feeds, and 9:16 fits Reels and Stories. If you're working out how to create Facebook video ads, those two sizes cover the main places your ad will show.
Perfect, make the full video. Export 9:16 and 4:5, with titles and
with subtitles only, subtitles in the safe zone, file names from the
brief.
Play each file in the chat before you download it. Then click Download all to get the four files together.
| File | Size | What the file shows |
|---|---|---|
| _TITLES_9x16 | 1080 × 1920 | The 9:16 ad with large on-screen titles, for Reels and Stories |
| _TITLES_4x5 | 1080 × 1350 | The 4:5 ad with large on-screen titles, for Facebook and Instagram feeds |
| _SUBS_9x16 | 1080 × 1920 | The 9:16 ad with subtitles only, for Reels and Stories |
| _SUBS_4x5 | 1080 × 1350 | The 4:5 ad with subtitles only, for Facebook and Instagram feeds |
Each file name starts with the name from the brief, like INFLUENCER_D6_VID_TIMELAPSE_TITLES_9x16.mp4.
What you get: four finished video files, named to match the brief.
Step 8: Finish the ad in Premiere
Import the four files into Adobe Premiere Pro or the editor you already use. Keep the music 12 to 15 dB quieter than the voice, and add sound effects where the action needs them.
Export the final ad as an H.264 MP4 with the loudness set to -14 LUFS, a common loudness level for online video. The ad is then ready to share for review in Frame.io.
What you get: the final video ad, with the file names from the brief.
How do you keep an AI video ad on brief?
Five rules keep every AI generated video ad true to the brief.
- Copy the hook and the call to action from the brief word for word. Claude can check this for you in step 3.
- Take the sizes, formats, and file names from the brief. Paste them into the step 7 prompt so every file matches.
- Show only what your product can actually do. An ad that shows a feature your product lacks costs you trust and can break ad platform rules.
- Keep subtitles and key text in the middle of the frame. Reels buttons and captions cover the top and bottom of a 9:16 video. Subtitles work best in one line, shown word by word.
- Use the same two fonts in every version. The D6 ad uses Inter Display Regular for subtitles and Plus Jakarta Sans ExtraBold for titles.
Before an ad ships, OpenArt's AI Copyright and IP Check can scan your images for likeness to protected brands, logos, and well-known people.
How do you save credits when you make AI video ads?
Four habits keep OpenArt credit spend low when you make AI video ads in Claude.
- Approve the script before you generate anything. Writing and checking text in Claude costs no OpenArt credits.
- Generate 3 test images before a big batch. Three images show you whether the face and style are right before you pay for thirty.
- Approve a test video before the full video. A 5-second hook shows you the motion and timing before Claude makes every version.
- Ask Claude for the cost before every batch. Claude checks the price in OpenArt and tells you before anything starts.
Can OpenArt animate the people in your video ad?
Yes. Claude can turn any approved image into a moving video clip with a video model in OpenArt, like Seedance 2.5 or Kling 3 Omni. A still photo of your spokesperson becomes a clip of her turning to the camera and smiling.
Used this way, Claude and OpenArt work as an AI video ads generator for both motion graphics and moving footage. Video clips cost more credits than images, so ask for the cost and test one clip before you make a batch.
For ads built around a product, OpenArt's AI product video generator turns one product photo into product demos and lifestyle videos. For talking-head ads, OpenArt makes AI UGC video ads where an AI creator talks about your product like a real customer.
Make your first AI video ad with Claude and OpenArt
Connect OpenArt to Claude, paste your brief and script, and ask for three test images. Your first approved test video shows you exactly how the full ad will move before Claude makes every version.
If you're still choosing tools for your team, see the best AI video generators for marketing to compare your options.
FAQ
Do you need a Claude marketing skill to make video ads?
No. The OpenArt connector and the prompts in this guide are enough to make a video ad in Claude. A Claude skill is a saved set of instructions that Claude follows every time, so a marketing or ads skill can store your brief rules, like fonts, safe zones, and file names. Claude skills for marketing save time for teams that make many ads a week, and you can add one later.
Should marketers use the Claude app, Claude Code, or Cowork?
The Claude app is the simplest place to make video ads with OpenArt, because the chat shows your images, test videos, and files as you go. Claude Cowork for marketing work also uses connectors and can save finished files straight into a folder on your computer. Claude Code for marketing suits teams who are comfortable working in a terminal and want to script larger batches, and Claude Code can connect to the same OpenArt MCP server.
Can Claude make video ads?
Yes, once you connect OpenArt. OpenArt's MCP connector lets Claude make images and videos with OpenArt's models, and Claude builds the motion graphics and exports with its own code tools. See how to generate AI videos from Claude for more on what the connector can do.
Can I make AI video ads for free?
Yes. Every new OpenArt account starts with 40 free credits, so you can try the product right away. When you're ready to create more, paid plans add monthly credits and watermark-free downloads. See current plans on the OpenArt pricing page.
Can I use AI generated video ads in paid campaigns?
Yes. Commercial rights apply on eligible paid plans, so video ads you make with OpenArt can run in paid campaigns and client work. Before an ad ships, OpenArt's AI Copyright and IP Check can scan your images for likeness to protected brands, logos, and well-known people.
Can I make UGC-style video ads with AI?
Yes. OpenArt's UGC ads generator turns a script into an AI creator talking about your product, so the ad looks like a real customer filmed it. Use the UGC ads generator for talking-head ads, and use the Claude workflow in this guide for motion graphics ads built from images.