How to Make Branded Images for Marketing

Marketing images do more work when every one of them looks like it came from your company. The same blue, the same fonts, the logo in the same spot.

Getting that right on one image is easy. Getting it right on fifty is the actual job. This guide shows you how to make branded marketing images at volume, starting from one saved brand every time.

Key takeaways

• A branded image carries your logo, your exact colors, your fonts, and your real product.
• Save those pieces once in a Brand Kit and OpenArt applies them to every image you generate in that project.
• Use hex codes, because "our blue" comes out as a different blue every time.
• Set a reference focus so the piece you care about most stays in the image.
• The same saved brand works for your marketing videos too.

What Makes an Image a Branded Image

Pick up any image your company published and a customer should be able to point at four things: your logo, your colors, your fonts, and your product as you actually sell it.

The fifth piece is your rules. Things like "always keep the logo on a white background" or "never put text over a face" are what keep the other four in the right place.

Save Your Brand Before You Generate

Once your brand lives in one place, every image starts from it. OpenArt's Brand Kit holds six fields for exactly this:

1. Logo, in the version you use most.
2. Color palette, written as exact hex codes such as #0B5FFF.
3. Typography, your headline font and your body font.
4. Brand assets, like a product shot, your packaging, or your mascot.
5. Style references, a few images that show the overall look you want.
6. Brand rules, a plain always-do and never-do list.

Fill this in once. Your kit sits at the project level, so you stop pasting hex codes and style notes into every prompt.

How to Make Branded Marketing Images in Three Steps

1. Create your kit. In the sidebar under Assets, open Brand Kit and click Add New. Name it after the client or campaign it belongs to.
2. Fill it in and set a reference focus. Add your six fields, then pick what to protect first, so your logo or your product stays in when a model runs out of reference slots.
3. Describe your image and generate. Open Create Image in the AI image generator and every image you make in that project comes out on your brand.

Your colors, fonts, and rules go in as text, so they apply no matter which model you pick. Your logo, product shots, and style references go in as reference images.

Write Prompts That Let Your Brand Do the Work

With a kit saved, your prompt only has to describe the picture. Write the scene, the subject, and the mood, and let the kit handle the brand.

A prompt like "our bottle on a wet stone counter, morning light from the left, three-quarter view" is enough. You do not have to spell out your palette or your fonts again, because your kit already carries them.

Make Every Channel Match

One kit covers a full campaign. An ad set, a product page banner, and a week of social posts can all come out of the same saved brand, so the customer who sees three of them sees one company.

Each kit also stays with its own project, so a freelancer or an agency can run five clients in one workspace and keep all five brands separate.

Keep the Same Brand in Your Videos

Brand Kit applies inside Create Image for still images and Text to Video for video. Your ad images and the clips that run beside them come out in the same colors and fonts.

For a face or a mascot that has to stay the same person in every shot, save it with OpenArt Characters and use it alongside your kit.

Save Your Best Images Back Into the Kit

When an image comes out right, save it back into the kit as a new brand asset or style reference. Your kit gets better the more you use it, and the next person on your team starts from your best work.

Conclusion

Branded marketing images come down to one setup. Save your logo, colors, fonts, and rules in a Brand Kit, describe the picture you want, and every image after that comes out looking like your company made it.