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OpenArt vs Magnific (Formerly Freepik):Which Is Better for Characters and Video?

Compare OpenArt and Magnific, formerly Freepik, on price, credits, character consistency, and multi-scene video. OpenArt builds a character you can reuse from a single photo, and gives you 4,000 credits a month on its entry plan across image, video, and audio.

At a Glance Comparison

OpenArt vs Magnific - By Decision Factor

Decision Factor OpenArt Magnific
Entry price $14/mo billed monthly. 4,000 credits a month. Annual billing brings that down to $13/mo. Premium at $20/mo billed monthly, or $14.50/mo billed annually. 240,000 credits a year.
Upper-tier price Pro at $56/mo billed monthly. 24,000 credits a month. Premium+ at $45/mo billed monthly, or $33.75/mo billed annually. 600,000 credits a year, plus unlimited generation on named models.
Primary workflow Multi-scene projects. Images, video, characters, and voice from one credit pool. A broad tool catalog across image, video, audio, 3D, and design, next to a licensed stock library.
Character consistency OpenArt Characters builds a character from one photo, one written description, or presets. You reuse that character across image and video tools. Custom Characters trains a character from 5 to 35 pictures, takes 15 to 30 minutes, and costs 5,500 credits per character.
Image creation and editing tools AI Image Generator, Image Editor, Image Variations, Expand Image, Image Upscale, Change Background, Face Swap, Camera Angles, and more. AI Image Generator, Image Editor, Image Upscaler, Image Extender, Skin Enhancer, Relight, and Custom Styles.
Multi-scene video OpenArt Director builds a multi-scene video as one generation, up to 5 minutes. Smart Shot lays out the storyboard first. Video Generator, plus Video Project Editor and Clip Editor for assembling clips. Several models handle multi-shot clips on their own.
Audio and voiceovers AI Music Generator, Lip Sync, Add Sound Effect, and Dub Video into 10 languages in one submission. Text to Speech, Sound Effect Generator, Music Generator, Speak, and a dubbing tool.
Commercial use Included on eligible paid plans. OpenArt makes no ownership claim over what you generate. A commercial AI license is included from Premium. Premium+ and above add music rights.

OpenArt vs Magnific Pricing

Credits are not the same size on both platforms, so the sticker price doesn’t give you the full picture. Here is how the entry plans actually compare.

Get Up to 27% Off
OpenArt Starter
$14 / mo

Monthly price shown · 4,000 credits / month

Magnific Premium
$20 / mo

Monthly price shown · 20,000 credits / month

What Sets OpenArt Apart

Both platforms give you a deep set of models. Here is what OpenArt adds something extra.

Build a character from just photos

Upload one picture and OpenArt Characters saves that person as a character you can use again. You can also build one from a written description, or from presets like age range and vibe. That same character shows up in a Nano Banana image today and a Seedance video next month. OpenArt Characters keeps your whole cast in one library.

Direct a multi-scene video in one go

Type what you want and OpenArt Director builds the whole video, up to five minutes long, with the same characters and places in every scene. You get one finished video back. It can lay out the storyboard first, so you see every scene before you spend full credits.

Save your brand once and reuse it

Brand Kit holds your logo, your exact hex codes, your typography, your product shots, and your always-do and never-do rules. You set it on the project, so every image and video in that project comes out in your colors. You stop pasting hex codes into each prompt.

Get 4,000 credits at the entry price

Get 4,000 credits at the entry price

OpenArt's Starter plan gives you 4,000 credits a month for $14 billed monthly. That pool covers image, video, and audio generation from the same balance. With the vast variety of AI models and settings available, you can always control your credits usage as you like.

How to Create with OpenArt

Create AI Images and Videos with OpenArt in Simple Steps

Start with an image or a prompt
Step 01

Start with an image or a prompt

Upload one reference image to build a character, drop in a product photo, or type a description if you are starting from nothing.

Pick a model and generate
Step 02

Pick a model and generate

Choose from frontier image and video models based on the look you want. Do not like the result? Switch models and try again without losing your character, product, or settings.

Build it into a full project
Step 03

Build it into a full project

Use Director to turn one brief into multiple scenes, and Worlds to save the objects, product, or background so the next cut, the next platform size, or next week’s follow-up ad starts from what you already built.

Match This To How You Actually Work

Your production workflow decides which platform fits.

Choose OpenArt if you are...

  • Reusing one character across a series. OpenArt Characters saves the person from one photo and holds them steady across models and episodes.
  • Building multi-scene ads and product demos. OpenArt Director and Smart Shot plan the whole sequence before any video gets made.
  • Keeping a brand look across a lot of assets. Brand Kit applies your logo, colors, and rules to every generation in the project.
  • Releasing the same video in several languages. Dub Video tool delivers 10 language versions from one upload.

Magnific is a fit if you are...

  • Working from stock as well as AI. Its library of 250 million or more licensed photos, vectors, icons, and templates gets a routine graphic done fast.
  • Generating mostly stills on a short list of models. Premium+ gives you unlimited generation on named models like Seedream 5.0 Pro and Nano Banana Pro.
  • Making 3D and design assets too. Its 3D Generator, Mockup Generator, and Icon Generator cover work outside image and video.

Frequently Asked Questions

It depends on the job. OpenArt fits you better when the same character has to appear again and again, when you want a multi-scene video built in one generation, or when you want one brand look applied across every asset in a project. Magnific fits you better when you also pull from licensed stock, need 3D and design assets, or generate mostly stills on its unlimited model list. You can also describe the change you want in Chat Mode and OpenArt makes it.
The entry prices sit close together. OpenArt Starter is $14 a month billed monthly, and Magnific Premium is $20 a month billed monthly or $14.50 billed annually. OpenArt Starter includes 4,000 credits a month. Magnific Premium includes 240,000 credits a year, about 20,000 a month. A credit buys a different amount on each platform, so price the plan against what you actually make in a month.
OpenArt fits longer, multi-scene work. OpenArt Director builds a video up to five minutes as one generation, holding the same characters and places across every scene, and Smart Shot storyboards it first. Magnific gives you a video generator plus a project editor and a clip editor, so you assemble a longer piece from separate clips.
It depends on what you make. OpenArt is the strongest fit when you want one platform for images, video, characters, and voice inside the same project, with a character you build once from a single photo. We compare the main options side by side in our guide to the best AI video generators.
Yes, it is the same company. Freepik rebranded as Magnific in April 2026, and freepik.com now points to magnific.com. The stock library, the templates, and the AI tools all carried over under the new name. Credits and plan names changed in the move, so check your current plan against Magnific's pricing page.
OpenArt gets you there faster and better. OpenArt Characters builds a character from one photo, a written description, or presets, and you reuse that character across image and video tools right away. Magnific's Custom Characters trains a character from 5 to 35 pictures, takes 15 to 30 minutes, and costs 5,500 credits each time.
Magnific has a free tier with a daily allowance of generations and downloads. That tier is for personal use and asks for attribution, and Custom Characters is on paid plans only. OpenArt gives you 40 free credits for 7 days with no credit card, and every model is open during the trial.

Loved by Creators Worldwide

See what our community has to say

I've tried many AI platforms… but OpenArt is still the best for character creation, image-to-video quality, and the variety of models available.

Jan C. Trustpilot

OpenArt offers an excellent array of AI tools… once you learn the features, the creative possibilities are amazing - and their support team is outstanding.

Tom G. Trustpilot

OpenArt is a very versatile AI platform with many image and video models, consistent character creation, and powerful editing tools.

Klant K. Trustpilot

Helpful AI tools all in one place - image and video generation, editing, and more… no need for multiple subscriptions.

Scorpy Trustpilot

Customer service is always quick and helpful… and the platform keeps getting better with new features and tools.

Richard M. Trustpilot

I've tried many AI platforms… but OpenArt is still the best for character creation, image-to-video quality, and the variety of models available.

Jan C. Trustpilot

OpenArt offers an excellent array of AI tools… once you learn the features, the creative possibilities are amazing - and their support team is outstanding.

Tom G. Trustpilot

OpenArt is a very versatile AI platform with many image and video models, consistent character creation, and powerful editing tools.

Klant K. Trustpilot

Helpful AI tools all in one place - image and video generation, editing, and more… no need for multiple subscriptions.

Scorpy Trustpilot

Customer service is always quick and helpful… and the platform keeps getting better with new features and tools.

Richard M. Trustpilot

I've tried many AI platforms… but OpenArt is still the best for character creation, image-to-video quality, and the variety of models available.

Jan C. Trustpilot

OpenArt offers an excellent array of AI tools… once you learn the features, the creative possibilities are amazing - and their support team is outstanding.

Tom G. Trustpilot

OpenArt is a very versatile AI platform with many image and video models, consistent character creation, and powerful editing tools.

Klant K. Trustpilot

Helpful AI tools all in one place - image and video generation, editing, and more… no need for multiple subscriptions.

Scorpy Trustpilot

Customer service is always quick and helpful… and the platform keeps getting better with new features and tools.

Richard M. Trustpilot

With so many AI platforms out there, OpenArt stood out as a stellar choice - I'd recommend it to any creator.

Jon S. Trustpilot

This platform includes everything you need for AI content creation - images, video, characters, audio, and multiple AI models in one place.

Mathew K. Trustpilot

OpenArt is pushing the boundaries of AI video creation… and it's clear the team is committed to improving the creator experience.

Iftikar Z. Trustpilot

I made my first AI music video with OpenArt… and their support team was the best help I've ever experienced.

Mark Trustpilot

I'm very happy with the support - my issue was resolved quickly and the team made the process easy.

Rasmus Trustpilot

With so many AI platforms out there, OpenArt stood out as a stellar choice - I'd recommend it to any creator.

Jon S. Trustpilot

This platform includes everything you need for AI content creation - images, video, characters, audio, and multiple AI models in one place.

Mathew K. Trustpilot

OpenArt is pushing the boundaries of AI video creation… and it's clear the team is committed to improving the creator experience.

Iftikar Z. Trustpilot

I made my first AI music video with OpenArt… and their support team was the best help I've ever experienced.

Mark Trustpilot

I'm very happy with the support - my issue was resolved quickly and the team made the process easy.

Rasmus Trustpilot

With so many AI platforms out there, OpenArt stood out as a stellar choice - I'd recommend it to any creator.

Jon S. Trustpilot

This platform includes everything you need for AI content creation - images, video, characters, audio, and multiple AI models in one place.

Mathew K. Trustpilot

OpenArt is pushing the boundaries of AI video creation… and it's clear the team is committed to improving the creator experience.

Iftikar Z. Trustpilot

I made my first AI music video with OpenArt… and their support team was the best help I've ever experienced.

Mark Trustpilot

I'm very happy with the support - my issue was resolved quickly and the team made the process easy.

Rasmus Trustpilot

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