Les meilleurs générateurs de vidéos IA pour le marketing en 2026

Marketers can now type a script and get back a video ad with a voice-over, music, and captions. You can make a finished ad without opening editing software.

Wyzowl's 2026 video marketing survey found that 63% of video marketers have used AI video tools, up from 51% in 2025. This guide compares 10 AI video generators for marketing by what they make, where they fall short, what they cost, and whether you can run their videos in paid ads.

Points clés à retenir

• OpenArt is the best all-in-one AI video generator for marketing, with video, images, voice-overs, and music on one credit balance.
• HeyGen and Synthesia are the strongest picks for AI presenter videos, and Synthesia limits stock avatars in paid social ads.
• Creatify is the best pick for making many UGC-style ad versions from a product link.
• Runway, Google Veo 3.1, and Kling AI make cinematic clips for product shots and brand videos.
• InVideo AI and Pictory turn blog posts and scripts into narrated videos with stock footage.

What makes an AI video generator good for marketing?

A marketer with no editing background needs different things from an AI video tool than a filmmaker does. Six things separate the AI video generators worth paying for:

• Video quality from a prompt: A good AI video generator turns a prompt or script into usable video in a few tries. Fewer retries means fewer credits spent on each finished ad.
• Avatars and voice-overs: An AI video generator with stock avatars or a saved character lets you make spokesperson ads without filming anyone. AI voice-over in your campaign's languages saves booking a voice actor.
• Usage commercial pour les pubs payantes : Some AI video platforms limit paid advertising, even on paid plans. Read the license before you put ad budget behind a video.
• Clear pricing: A credit buys very different amounts of video depending on the model you pick. Compare the cost of one finished video, not only the monthly price.
• Ad sizes: Paid social needs vertical (9:16), square (1:1), and widescreen (16:9) video. Check that the tool exports every size your ads run in.
• Simplicité pour les non-monteurs : Templates, script writers, and chat-based tools let a marketer make a video without learning a timeline editor.

How do the best AI video generators for marketing compare?

Prix vérifiés le 7 octobre 2026. Les offres changent souvent, alors consulte la page tarifs de chaque outil avant d'acheter.

1. OpenArt: best all-in-one AI video generator for marketing

OpenArt is an AI creative suite that makes images, video, and audio on one credit balance. OpenArt's video models include Seedance 2.5, Veo 3.1, and Kling 3.0, and Seedance 2.5 makes clips up to 30 seconds long with sound.

OpenArt's AI ads generator turns a product and an offer into a finished video ad. In Mode Director, OpenArt plans the scenes and makes a video up to 5 minutes long, with the same people, voices, and products in every scene.

OpenArt's AI product video generator turns one product photo into videos for listings and social feeds. Personnages OpenArt saves a spokesperson once, so the same face shows up in every new ad.

OpenArt's credit cost changes with the model, length, and resolution of each video. A 5-minute Director mode video uses far more credits than one clip, so Starter credits can run out fast. Picture quality also depends on the model you pick for each shot.

OpenArt suits small businesses and marketing teams who want ads, product videos, and voice-overs from one plan. New accounts get 40 free credits over 7 days with no credit card. Paid plans start at $14 a month for 4,000 credits, or $13 billed yearly, and commercial rights apply on eligible paid plans.

2. HeyGen: best for talking-head ads in many languages

HeyGen turns a written script into a video of an AI avatar speaking to the camera. You can pick from 700+ stock avatars or build a custom avatar that looks like you.

HeyGen's paid plans cover 175+ languages and dialects. One spokesperson video can reach buyers in many countries without hiring a presenter for each language.

HeyGen's most lifelike avatar, Avatar IV, uses 16 to 31 credits for each minute of video. The 600 credits on the Creator plan go quickly at that rate. HeyGen is built around a presenter talking to the camera, so cinematic product scenes take extra work.

HeyGen's free plan gives 3 videos a month, each up to 1 minute long, with a watermark. HeyGen's terms bar free-plan videos from advertising and client work.

HeyGen suits marketers who want a spokesperson ad without filming anyone, and HeyGen's terms allow paid users to use their videos in ads. The Creator plan costs $29 a month, or $24 a month billed yearly, with 600 credits and videos up to 30 minutes long. Pro adds 4K for $49 a month, and Business costs $149 a month plus $20 per seat, with videos up to 60 minutes long.

3. Synthesia: best for training and product explainer videos

Synthesia makes presenter videos for training, onboarding, and product explainers. You paste a script, pick an AI avatar, and Synthesia builds a video of that avatar speaking your words.

Synthesia's Starter plan includes 125+ avatars, and every plan covers 140+ languages. Synthesia's customer terms include IP indemnification, which means Synthesia agrees to cover certain legal claims, such as a claim over a stock avatar's likeness.

Synthesia's acceptable use policy bars stock avatars from promoted, boosted, or paid ads on any social media platform unless Synthesia gives written consent. The rule names stock avatars, so check your plan's options before you build a paid social campaign around one.

Synthesia exports video at up to 1080p on every plan. Marketers who need 4K output for large screens will need another tool.

Synthesia suits training teams and product marketers who publish many presenter videos for websites, onboarding, and organic social posts. The free Basic plan gives 10 minutes of video a month with a watermark. Starter costs $29 a month, and Pro costs $89 a month with 180+ avatars.

4. D-ID: best for low-cost avatar video

D-ID turns a photo or a stock avatar into a talking video from a typed script. D-ID's Pro plan includes 15 minutes of video a month and 3 personal avatars, which are avatars built from your own face.

D-ID's commercial rights start on the Pro plan. That makes Pro the first D-ID plan you can use for ads.

D-ID's video minutes do not carry over. Unused minutes end at the close of each month.

D-ID's Lite plan is for personal use only, and its videos carry a watermark. D-ID focuses on talking avatars, so product scenes and cinematic shots need a different tool.

D-ID suits small teams on a tight budget who want to test avatar video before moving to a bigger plan. Lite costs $5.90 a month. Pro costs $29 a month, or about $16 a month billed yearly, and Advanced costs $196 a month with 100 minutes of video and 5 personal avatars.

5. Creatify: best for UGC-style ads at volume

Creatify makes UGC-style ads, which look like a real customer filming a phone video about a product. You paste a product link, and Creatify writes the script and makes the video with an AI actor.

Creatify's Pro plan includes 1,500 AI actors, 3 custom avatars, and 75+ languages. Creatify's batch tool makes about a dozen ad versions at once, so you can test different openings and actors.

Creatify's Pro plan also includes Ad Launcher, which sends finished ads to Meta, TikTok, and AppLovin. Ads go from Creatify to the ad platform without a separate upload step.

Creatify's free plan gives 10 credits a month, and free exports carry a watermark. Starter includes 100 credits a month, so a heavy testing schedule needs Pro. Creatify centers on actor-led social ads, so long brand videos are a weaker fit.

Creatify suits performance marketers who test many paid social ads each week. Starter costs $39 a month with 300 AI actors. Pro costs $99 a month with 300 credits, and yearly billing saves up to 50%.

6. Runway: best for cinematic clips with editing control

Runway is an AI video platform for making and editing video. Runway's own Gen-4.5 model makes clips from 2 to 10 seconds long at 720p.

Runway also runs other video models, including Seedance 2.5, Kling 3.0, and Wan 3.0. Runway's Aleph 2.0 tool edits video you already have, and paid plans add music, voice, and sound effect generation.

Runway's Gen-4.5 costs 12 credits per second and needs the Standard plan or higher. Standard's 625 credits buy about 52 seconds of Gen-4.5 video a month.

Runway's free plan videos carry a Runway watermark. Each Gen-4.5 clip stops at 10 seconds, so a 30-second ad means joining several clips.

Runway suits brand and creative teams who want cinematic shots and close editing control. Runway's terms do not restrict commercial use of your outputs on any plan. The free plan gives 125 one-time credits, Standard costs $15 a month or $12 billed yearly, and Pro costs $35 a month or $28 billed yearly.

7. Google Veo 3.1: best for lifelike clips with sound

Veo 3.1 is Google's AI video model, and you can use it in Google's Flow app. Veo 3.1 makes clips of 4, 6, or 8 seconds, and 8-second clips can reach 1080p or 4K.

Veo 3.1 makes sound in the same step as the video, including voice lines, sound effects, and background noise. A clip of coffee pouring into a cup comes with the sound of the pour.

Each Veo 3.1 clip tops out at 8 seconds. A 30-second ad means making and joining at least four clips.

Google's terms say Google won't claim ownership of the content you make. The terms do not directly address using Veo 3.1 output in paid ads, so check with your legal team before a large campaign.

Veo 3.1 suits marketers who want lifelike single shots with sound, like a product on a sunny kitchen counter. Google AI Pro costs $19.99 a month with 1,000 Flow credits. Google AI Ultra costs $99.99 or $199.99 a month, with 10,000 or 25,000 Flow credits for heavier use.

8. Kling AI: best for low-cost product motion shots

Kling AI is a video model and app from Kuaishou. Kling 3.0 makes clips from 3 to 15 seconds long, at up to 4K, with synced audio.

Kling 4.0 is in early access, and Kling plans a wider rollout in October 2026. Kling 4.0 makes clips up to 30 seconds long.

Kling's free Basic plan adds a watermark, and commercial use needs a paid plan. Each Kling 3.0 clip stops at 15 seconds, so longer ads need several clips joined in editing software.

Kling's $6.99 price covers the first month only. After that, the Standard plan renews at $8.80 a month.

Kling suits solo marketers and small brands who want cheap product motion shots and background footage. Standard lists at $10 a month with 660 credits, and the first month costs $6.99. Pro lists at $37 a month with 3,000 credits, and yearly billing saves 34%.

9. InVideo AI: best for turning blogs into social videos

InVideo AI turns a prompt, a script, or a blog link into a finished video with voice-over, captions, and stock footage. InVideo's paid plans include premium stock footage, and InVideo also runs AI video models including Seedance 2.5, Veo 3.1, and Kling.

InVideo's terms give you a commercial license to your videos that never expires and stays in place after you cancel. Licensed stock clips inside your videos still follow their own license terms.

InVideo's unused credits do not roll over to the next month. Starter includes 400 credits, so frequent AI video generation pushes you toward Plus or Max.

InVideo videos built mostly from stock footage can share clips with other brands' videos. Generated scenes cost more credits but give you footage nobody else has.

InVideo AI suits content marketers who turn blog posts and long articles into social videos. Starter costs $20 a month with 400 credits. Plus costs $60 a month, or $36 billed yearly, with 2,000 credits, and Max costs $150 a month, or $75 billed yearly, with 5,000 credits.

10. Pictory: best for turning articles and long videos into clips

Pictory turns a script, a blog link, a slide deck, or a long video into short captioned clips. Pictory adds stock footage from Getty Images and Storyblocks and AI voice-over through ElevenLabs.

Pictory's Starter plan includes 5M stock clips, and Professional raises that to 18M. Pictory's AI Studio adds generated visuals from video models such as Veo 3.1, and paid plans include stock avatars plus up to 2 custom avatars per user.

Pictory works best when you start from content you already have. Pictory gives less control over camera moves and scene direction than a tool that generates every frame.

Pictory's terms allow Getty Images and Storyblocks clips only inside your Pictory videos. You cannot download those stock clips to use on their own.

Pictory suits marketers and podcasters who turn articles, webinars, and long videos into clips for YouTube and LinkedIn. Starter costs $29 a month, or $25 billed yearly, with 200 video minutes. Professional costs $59 a month with 600 minutes, and Pictory lists it at $35 a month billed yearly.

What other AI video generators are worth trying for marketing?

Several AI video generators fit one specific marketing job well:

• Canva AI video: Canva's AI video tool runs on Google's Veo 3 and makes 8-second clips with sound. Canva AI video suits teams that already design in Canva, and it needs a paid Canva plan such as Pro.
• Luma: Luma's Ray3.2 model makes 1080p clips up to 20 seconds long. Luma plans start at $30 a month, or $25 billed yearly, and every Luma plan includes commercial use.
• Pika : Pika makes short clips with its Pika 2.5 model and also runs models such as Seedance 2.5 and Wan 3.0. Pika's Starter plan costs $10 a month, and Pika's commercial license starts on the Creator plan at $35 a month.
• Arcads : Arcads offers 1,000+ AI actors for UGC-style ads. Arcads does not publish its prices, so you need to contact the company for a quote.

How does an AI video generator make a marketing video?

An AI video generator learns from huge sets of videos paired with written descriptions. When you type a prompt, the AI video model makes brand-new frames that match your words.

Each frame takes a lot of computing power, which is why most AI clips last between 5 and 30 seconds. The model also reads your prompt a little differently each time, so plan to try again with a clearer prompt.

How do you make your first marketing video with AI?

You can make your first AI marketing video in six steps:

1. Pick a tool for the video you need. For a talking-head ad, use an avatar tool like HeyGen or OpenArt's Générateur de vidéos d'avatar IA. For a product shot, animate a product photo with image to video, and for a multi-scene ad with one spokesperson, use Director mode.
2. Rédige le script ou le prompt. Describe the subject, the action, the camera move, and the light, such as "a woman pours iced coffee into a glass on a sunny kitchen counter, slow push-in, morning light." OpenArt's AI script to video generator turns a full ad script into scenes.
3. Choose a presenter and a voice. Pick a stock avatar or a character you built, then pick a preset voice or clone a voice you have permission to use. To reach other countries, OpenArt's Dub Video dubs a finished video into up to 10 languages in one submission.
4. Génère et vérifie. Each clip takes a few minutes to make. Plan for more than one try, since AI models often miss a detail on the first go.
5. Edit the video. Trim the clips, add captions and on-screen text, and add your logo. OpenArt's Kit de marque applies your logo, colors, and fonts to every Text to Video clip in a project.
6. Export in the right shape. Use 9:16 for TikTok, Reels, and YouTube Shorts, 1:1 for feeds, and 16:9 for YouTube and ads that play before videos.

Keep on-screen text out of your prompt and add it while editing. AI video models often misspell words that appear inside the video.

How are marketers using AI video generators?

Marketers use AI video generators at every stage, from the first ad a buyer sees to the video that closes the sale:

• Publicités vidéo : IAB's 2026 research found that buyers expect one-third of ad assets to be built with generative AI in 2026, rising to 43% by 2027.
• Clips courts pour les réseaux sociaux : HubSpot's 2026 State of Marketing report ranks short-form video first for return on investment among media formats.
• Démos produit : AI video generators show a product in use, like a blender making a smoothie, without booking a photo shoot.
• UGC-style ads: AI actors deliver creator-style reviews of your product at volume. OpenArt's UGC ads generator makes these ads with a consistent presenter.
• Repurposed long content: Blog-to-video tools turn an article you already published into social clips in minutes.
• Testing ad versions: Make several versions of one ad with different openings, actors, or offers, then keep the one that performs best. OpenArt's Recréation de pub rebuilds an existing ad with your product, your language, and your ad size.

Can you use AI-generated video in paid ads?

Yes, you can run AI-generated video in paid ads on most platforms, but the license depends on the tool and the plan. Check commercial rights, copyright, and the ad platform's disclosure rules before you launch.

Is AI-generated video protected by copyright?

The U.S. Copyright Office has said that material an AI system makes without enough human authorship cannot be copyrighted. You can still use an AI video in your ads, but you may not be able to stop someone from copying it.

Your own contributions to an AI video can still be protected. That includes the script you write and the choices you make about how the scenes fit together.

OpenArt's AI Copyright and IP Check, powered by CopySight, scans AI images for likeness to protected brands, logos, and famous people. Each image gets a Safe, Warning, or Unsafe rating with a PDF report.

What disclosure rules apply to AI video ads?

Ad platforms and some state laws require you to label AI-generated content in ads. Plan the label while you plan the ad, so it does not delay the launch.

• TikTok: TikTok advertisers turn on a disclaimer that reads "This ad contains AI-generated content" when an ad meets TikTok's AI content rules.
• Meta: Meta labels AI-generated media that it detects in ads.
• Google: Google adds a disclosure when advertisers use Google's own generative AI tools. Google also requires disclosure in election ads with realistic synthetic content.
• New York: New York's Synthetic Performer Disclosure Law took effect June 9, 2026. An ad with an undisclosed AI performer faces a $1,000 fine for a first violation and $5,000 for each one after that.

Should you hire an AI video agency instead?

AI video generators work well when your team has time to write prompts, compare results, and edit each clip. An AI video agency suits teams that want finished ads without running production themselves, because the agency handles the plan, the script, the AI video, the editing, and the delivery.

1. EditClub: best for high-volume performance ads

EditClub makes AI video ads for direct-to-consumer brands that need fresh ads every week. EditClub's team makes UGC-style ads, product shots, and cinematic background footage with leading AI video models.

EditClub also writes the opening hooks, adds subtitles and sound design, and edits each ad. Choose EditClub if you need a steady supply of ads for Meta, TikTok, Reels, or YouTube, with plans starting at $1,600 a month.

2. Superside: best for enterprise marketing teams

Superside works as an extra creative team for in-house marketing teams, with AI built into its production. Superside's services include video production, motion design, ad creative, and social media content.

Superside suits larger marketing teams that need many on-brand assets across several campaigns and channels at once.

3. Clipela: best for complete AI video ad production

Clipela is an AI video ad agency that runs the whole job, from the first brief and script to the AI-made visuals, editing, and final files. Clipela makes UGC-style video ads, product commercials, and animated explainer videos.

Clipela formats each ad for Google, Meta, and TikTok. Clipela suits brands that want a production partner to run the AI tools for them.

Choose an AI video generator like OpenArt when your team wants creative control and wants to make campaigns in-house. Choose an agency when you would rather send a brief and get back a finished ad.

Which AI video generator should you use for marketing?

The best AI video generator for marketing depends on your role, your budget, and the videos you make most:

• Solo marketer on a budget: Kling AI's Standard plan lists at $10 a month, with $6.99 for the first month, and every paid Kling plan includes commercial use. OpenArt's Starter plan costs $14 a month for 4,000 credits that cover images, video, voice-overs, and music.
• Petite entreprise qui gère ses propres pubs : OpenArt's marketing video maker covers product videos, UGC ads, and voice-overs in one plan. InVideo AI fits small businesses whose videos come from blog posts they already wrote.
• Performance marketer testing paid social: Creatify's batch tool and Ad Launcher suit high-volume testing on Meta and TikTok, from $39 to $99 a month.
• Agency or brand team with a recurring spokesperson: OpenArt Characters keeps a client's spokesperson recognizable across every campaign. HeyGen Business supports videos up to 60 minutes long and 4K export for $149 a month plus $20 per seat.
• Product marketer making explainers: Synthesia fits presenter-led product walkthroughs. OpenArt's explainer video maker fits explainers that need scenes, product shots, and a voice-over.

OpenArt gives new accounts 40 free credits over 7 days with no credit card and no watermark. You can try product videos, OpenArt Characters, and voice-overs before you pick a plan in the Générateur de vidéos IA OpenArt, and a daily free credit allowance for basic image generation continues after the trial.

FAQ

What is the best AI video generator for marketing?

OpenArt is the best all-in-one AI video generator for marketing, because one plan covers product videos, multi-scene ads up to 5 minutes, voice-overs, and music. HeyGen and Synthesia are stronger picks for AI presenter videos, and Creatify is the strongest pick for UGC-style ads at volume.

Puis-je créer des vidéos marketing sans expérience de montage ?

Yes. OpenArt's Mode conversation lets you describe the video you want, then writes the prompt, picks the model, chooses the settings, and makes the video. InVideo AI and Pictory also build finished videos from a script or a blog link.

Is there a free AI video generator for marketing?

Yes, several AI video generators let you start free, though free plans rarely cover paid ads. OpenArt gives 40 free credits over 7 days with no credit card and no watermark. HeyGen's free plan gives 3 videos a month, and HeyGen's terms bar free-plan videos from ads. Runway's terms allow commercial use on its free plan, but free videos carry a Runway watermark.

Puis-je protéger par copyright une vidéo IA et l'utiliser dans des pubs payantes ?

You can use AI video in paid ads on plans that include commercial use. The U.S. Copyright Office has said that material an AI system makes without enough human authorship cannot be copyrighted, so others may be able to copy it. Plan for AI disclosure on TikTok and Meta before launch, and check Google's rules for your campaign type.

How do I make marketing videos without appearing on camera?

Use a stock avatar from a tool like HeyGen or Synthesia, or build a spokesperson with Personnages OpenArt. Pair the character with a preset voice or a voice you have permission to clone, and your spokesperson can star in every ad.

Which AI video generator is best for short-form social ads?

Creatify is the strongest pick for short-form UGC-style social ads. Creatify turns a product link into ads with AI actors and makes about a dozen versions at once for testing.

Puis-je transformer un article de blog, une URL ou une image en vidéo ?

Yes. InVideo AI and Pictory turn blog links and articles into narrated videos with stock footage. OpenArt's URL to Video starts a video from any link plus a written instruction, and OpenArt's image to video tool makes a product photo move.