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La nueva clasificación iguala las condiciones para creadores, cineastas, animadores y otros creativos de todos los niveles a la hora de elegir los modelos de vídeo e imagen con IA más adecuados para llevar su trabajo al siguiente nivel
- OpenArt Arena será la primera clasificación basada en las evaluaciones de expertos de los mejores creativos de múltiples sectores, como el cine y la televisión, la publicidad y los creadores de contenido, mediante evaluaciones a ciegas diseñadas en torno a los criterios creativos que más importan
San Francisco, California – 15 de septiembre de 2026 – OpenArt AI, the all-in-one AI creative platform and AI video generator that is changing the way visual stories are told for over 8 million monthly active users, today announced OpenArt Arena, a new AI image and video model leaderboard and benchmark built for and by the creative communities that are increasingly using AI to supercharge their work. The goal of OpenArt Arena is to become a brain trust for the creative community and make the use of AI more accessible and less daunting for all creatives, from AI neophyte to expert. While existing benchmarks generally aren’t organized around creative workflows, OpenArt Arena is designed to better serve the needs of creatives such as filmmakers, advertisers, creators, and storytellers of all kinds as the first leaderboard based on expert-led, task-specific evaluation. OpenArt Arena is available at openart.ai/arena.
“OpenArt sees firsthand how creators seek trusted resources for determining which AI models are best suited for specific creative tasks,” said Coco Mao, CEO and Co-founder of OpenArt. “As the pace of innovation accelerates, creators should not have to rely solely on technical benchmarks to make decisions about the tools that shape their work. OpenArt Arena is designed to fill that gap, bringing the perspectives of experienced practitioners and the creative community together to help people make more informed decisions about the AI tools they use every day.”
To develop the leaderboard, OpenArt is bringing together a “Creative Expert Council” of industry leaders, experienced practitioners, educators, and creative AI specialists, alongside a broader group of “tastemakers,” who are among the top users and creators on the OpenArt platform. Notable names include Emmy-winning animation director and creator William Lau; creative technologist Willonius “King Willonius” Hatcher; marketing leader David Shing “Shingy”; co-founders of The Monster Library Mark Monroe and Kevin Van Witt; founders of the creative community Machine Cinema Minh Do and Fred Grinstein; Global SVP, Group Executive Producer - AI, Edelman and lecturer at UCLA School of Theater, Film & Television Gabe Michael; and more.
The leaderboard will have category-specific rankings for industries such as advertising and marketing, filmmaking, graphic design, animation, and more. Rather than assigning one broad technical score to each model, the experts, spanning these categories, will take part in blind, side-by-side evaluations of unlabeled model outputs, selecting the result that best fulfills a specific creative brief and the criteria most relevant to that use case and category. Participants will evaluate models through the criteria creative professionals care about most, including aesthetics, prompt adherence, realism, motion quality, and more. By focusing on direct comparisons instead of asking judges to assign subjective scores in isolation, OpenArt Arena is designed to reflect how creative professionals actually assess work in real-world settings.
OpenArt developed the evaluation framework in close consultation with industry practitioners to ensure each benchmark reflects the standards and priorities of its various creative disciplines. OpenArt aims to update the OpenArt Arena regularly as models frequently evolve and new solutions enter the mix. Rankings are calculated from aggregated blind, pairwise evaluations using a Bradley–Terry statistical model.[OpenArt to confirm any more methodology details we can include and confirm how often the leaderboard will be updated].
El lanzamiento de OpenArt Arena llega en un momento de gran impulso para la empresa, que incluye el lanzamiento en junio de Director, su nueva herramienta de narración visual que introduce el «vibe directing» y permite a usuarios de todos los niveles crear vídeos cinematográficos solo mediante una conversación. Este verano, OpenArt también fue anunciada como parte del programa Disney Accelerator 2026.
Para más información sobre OpenArt, OpenArt Arena y su producto Director, visita openart.ai.
Acerca de OpenArt
OpenArt es una plataforma creativa con IA que utilizan millones de creadores para dar vida a sus historias visuales. Fundada por antiguos ingenieros de Google y con sede en San Francisco, OpenArt multiplicó por 7 sus ingresos en 2025 y sus ingresos recurrentes anuales han superado los 100 millones de dólares. En junio de 2026, OpenArt lanzó la revolucionaria Director, una revolucionaria herramienta con agentes que permite a cualquiera crear un vídeo completo con calidad cinematográfica solo mediante una conversación. El lanzamiento inaugura una nueva era creativa que la empresa llama «Vibe Directing»: igual que el «vibe coding» cambió la forma de crear software, el «Vibe Directing» está listo para hacer lo mismo con la creación de vídeo.