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Pinterest 如今推出了一项一年前多数平台还无需开发的设置：一个「调节器」，让你自由调高或调低信息流中 AI 内容的比例， 先在 Android 和桌面端上线,随后扩展到艺术、时尚、家居装饰等品类。TikTok 也在为其 该平台称，每天有 60,000 首完全由 AI 生成的曲目涌入其服务，占每日上传总量的 39% 以上，仅去年一年就检测到超过 1340 万首。自 2018 年起研究合成媒体的 Henry Ajder 将这一局面比作工业时代的雾霾：「打个比方，人们将会非常、非常难以避免吸入这些东西。」
The volume behind that comparison is real and it's not really about any individual creator's work. TikTok alone has labeled 1.3 billion clips on its platform as AI-generated. That's a scale problem, not a taste problem, the same kind of overwhelm that made spam filters and comment moderation necessary tools rather than optional ones. Platforms building dials and tuners are responding to that volume the way any system responds to noise crossing a threshold: not by asking whether any single piece of content is good, but by giving people a blunt instrument to turn the whole category down.
在这些调节旋钮之外,一种更新、更犀利的应对方式正在浮现:一批平台干脆彻底把 AI 内容拒之门外,而不只是把它的音量调低。面向艺术家的作品集网站 Cara 完全封杀 AI 生成的作品。无广告的 Instagram 替代品 Pixelfed 允许社区运营禁止 AI 的艺术服务器。一个名为 Spread 的新平台,则把整个营销都建立在让人们 diVine——Jack Dorsey 昔日 Vine 应用的复活版——正把整个卖点押在 并用多重检测机制来保障它落到实处。这些可不是旋钮。 它们是墙,而
对于那些把 AI 当作精心创作流程的一环、而非刷屏工具的一线创作者来说，这一点才真正值得担忧，因为无论调节器还是封禁墙，这些工具都无法分辨其中的差别。信息流排序系统和平台封禁都源自同一个技术信号：这是不是 AI 生成的。它们没有一栏用来区分「经过十五次精心打磨、背后有真实创意决策的生成」与「一次生成、用假艺术家名反复发上千遍」。 对认真的 AI 创作者来说，眼下真正的风险在于被一股脑归入
None of this points toward AI creators needing a literal separate internet, walled off the way Cara or diVine wall off AI entirely. What it points toward is something narrower and more useful: spaces and workflows that sort by intent and craft rather than by medium, the same instinct driving Cara's ban just aimed the other direction, toward making deliberate work legible as deliberate instead of leaving it to get lost in the same undifferentiated pile as the slop everyone's trying to filter out. The internet doesn't need to split into an AI half and a human half. It needs better ways of showing which side of that fifteen-pass line a piece of work actually came from, and right now, that's still mostly on the creator to prove.